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Tusher Ghosh Lecturer Varendra University
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1 Publication
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Research Fields

Digital Marketing Marketing Technology Marketing Management Advertisement Social Marketing Consumer Behaviour Tourism Marketing

Bio

Tusher Ghosh
Lecturer, Department of Business Administration, Varendra University, Rajshahi- 6204, Bangladesh.
Email: tusherghosh46@gmail.com; tusher@vu.edu.bd

Mr. Tusher Ghosh is a lecturer in Business Administration Department at Varendra University, Rajshahi, Bangladesh. He has completed his BBA and MBA from Department of Marketing at University of Rajshahi. He also served as a research assistant at University of Rajshahi. His research interest mainly addresses social media marketing, luxury marketing, consumer behavior, technology in tourism and metaverse in business.

Institution

Varendra University

Publications

The interaction effects of social media-driven advertising on consumers’ purchase intention
Authors: Tusher Ghosh , Sunjida Parven, Azmaeen Irtiza Sakib
Published: 2024 , Journal of Ekonomi
DOI: 10.58251/ekonomi.1455385
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