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The Effects of Planned Obsolescence Strategies on Dust Bagless Vacuum Cleaner Designs in the Local Market of Turkey

Yıl 2022, Cilt: 10 Sayı: 4, 375 - 386, 30.12.2022

Merve Seyhan H. Güçlü Yavuzcan

Öz

The concept of planned obsolescence can be defined as a marketing strategy in which the manufacturers deliberately and consciously design the products to have a shorter lifespan and to make the products less durable. With the consumer society, the need for a new workspace to design products and systems has emerged, and thus the industrial design profession has emerged. In order to increase consumption, products are produced by deciding how long they will be used during the design process. Industrial designers design based on limited functional life design, design for limited repair, and the creation of new needs. This study is mainly about examining the relationship between the planned obsolescence strategy and the discipline of industrial design through the examples of dust bagless vacuum cleaners. For this purpose, a questionnaire consisting of 125 participants was conducted to determine the product group to be studied first. Then, literature research and market research were carried out. The technical components and features of the products of the specified brands were investigated. Planned interviews were made with the R&D managers or industrial design managers of the specified brands. The data obtained as a result of all the researches were classified according to the planned obsolescence types and matrices were formed. According to the data obtained, it is seen that the tendencies towards the planned obsolescence strategy are similar in most of the sampled brands.

Anahtar Kelimeler

Planned Obsolescence Vacuum Cleaner Design Consumer Society Design and Consumption

Kaynakça

  • [1] Cooper, T. (2010). Longer Lasting Products: Alternatives To The Throwaway Society, England: Gower Publishing, 66.
  • [2] Çerçi, M. (2019). Tüketicilerin Planlı Eskitmeye Yönelik Tutumları: Akıllı Telefon Tüketicileri Üzerine Bir Araştırma (Unpublished doctoral thesis). Marmara University Institute of Social Sciences, İstanbul, 7-26.
  • [3] Krajewski, M., The Great Lightbulb Conspiracy, IEEE SPECTRUM Access:06.09.2021, https://spectrum.ieee.org/the-great-lightbulb-conspiracy
  • [4] Monteiro, V. (2018). Does the planned obsolescence influence consumer purchase decisions? The effects of cognitive biases: bandwagons effect, optimism bias on consumer behavior. Unpublished Master Thesis, Getulio Vargas Foundation Sao Paulo School of Business Administration, Sao Paulo.
  • [5] Keeble, D. (2013). The culture of planned obsolescence in technology companies. Unpublished License thesis. Business Information Technology Oulu University of Applied Sciences, Finland.
  • [6] Dimatteo, L.A., & Wrbka, S. (2019). Planned Obsolescence And Consumer Protectıon: The Unregulated Extended Warranty And Service Contract Industry, Cornell Journal of Law and Pubic Policy, 1(28), 483-544.
  • [7] Aladeojebi, T. K. ( 2013). Planned Obsolescence, International Journal of Scientific & Engineering Research, 4 (6), 1504- 1508.
  • [8] Cooper, T. ( 2004). Inadequate Life? Evidence of Consumer Attitudes to Product Obsolescence, Journal of Consumer Policy. 27(4), 421–449.
  • [9] Maycroft, Neil. (2009). Consumption, planned obsolescence and waste, 1-38. Access: 08.06.2021.
  • [10] Erdil, P. A. and Taçgın, E. (2020). An Overview of the Planned Obsolescence Paradigm-Marketing Strategy: Evaluation via Multiple Criteria Decision Making Methods For The Sectors in Turkey. Journal of Emerging Economies And Policy, 6(1), 17-30.
  • [11] Kaya, N. A. (2020). Planlı Eskime, Tüketici, Tamir Eylemi Ve Tamir Topluluğu İlişkisi. Ege Mimarlık, 4 (108), 154-159.
  • [12] Gecit, B.B. (2020). Planned obsolescence: a keyword analysis. Journal of Management, Marketing and Logistics (JMML), 7(4), 227-233.
  • [13] Sielska, A. (2019). Planned Obsolescence: Gain Or Loss To The Consumer? Scıentıfıc Papers Of The Sılesıan Unıversıty Of Technology Organısatıon And Management Series, (134), 216-224.
  • [14] Packard, V. (1960). The Waste Makers. England: Longmans. 37-48.
  • [15] The Light Bulb Conspiracy. ABD: Cosima Dannoritzer, 2010.
  • [16] Bocock, R. (2009). Tüketim, Ankara: Dost Yayıncılık, 28.
  • [17] Odabaşı,Y. (2006). Tüketim Kültürü, Sistem Yayınları, İstanbul.
  • [18] IDSA (2021). “What is industrial design?”. Access: 05.09.2021, http://www.idsa.org/what-is-industrial-design
  • [19] Bayazıt, N. (2008). Tasarımı Anlamak, İstanbul: İdeal Kültür Yayıncılık,44.
  • [20] Bayazıt, N. (2011). Endüstri Tasarımı Temel Kavramları, İstanbul: İdeal Kültür Yayıncılık, 15.
  • [21] Cooper, R. ve Press, M. (1995). The Design Agenda A Guide To Successful Design Management, England: John Wiley & Sons, 118-152.
  • [22] Çerçi, M. & Tosun, N. Z. (2021). Planlı Eskitme Kavramı Bağlamında Tüketici Tutumları. Türkiye İletişim Araştırmaları Dergisi , 1(37) , 1-19.
  • [23] Ertan, B. (2019). An Analysıs Of Obsolescence And Technology. Unpublished Master Thesis. Bahcesehir University Institute of Social Sciences. İstanbul, 2-4.

Yıl 2022, Cilt: 10 Sayı: 4, 375 - 386, 30.12.2022

Merve Seyhan H. Güçlü Yavuzcan

Öz

Kaynakça

  • [1] Cooper, T. (2010). Longer Lasting Products: Alternatives To The Throwaway Society, England: Gower Publishing, 66.
  • [2] Çerçi, M. (2019). Tüketicilerin Planlı Eskitmeye Yönelik Tutumları: Akıllı Telefon Tüketicileri Üzerine Bir Araştırma (Unpublished doctoral thesis). Marmara University Institute of Social Sciences, İstanbul, 7-26.
  • [3] Krajewski, M., The Great Lightbulb Conspiracy, IEEE SPECTRUM Access:06.09.2021, https://spectrum.ieee.org/the-great-lightbulb-conspiracy
  • [4] Monteiro, V. (2018). Does the planned obsolescence influence consumer purchase decisions? The effects of cognitive biases: bandwagons effect, optimism bias on consumer behavior. Unpublished Master Thesis, Getulio Vargas Foundation Sao Paulo School of Business Administration, Sao Paulo.
  • [5] Keeble, D. (2013). The culture of planned obsolescence in technology companies. Unpublished License thesis. Business Information Technology Oulu University of Applied Sciences, Finland.
  • [6] Dimatteo, L.A., & Wrbka, S. (2019). Planned Obsolescence And Consumer Protectıon: The Unregulated Extended Warranty And Service Contract Industry, Cornell Journal of Law and Pubic Policy, 1(28), 483-544.
  • [7] Aladeojebi, T. K. ( 2013). Planned Obsolescence, International Journal of Scientific & Engineering Research, 4 (6), 1504- 1508.
  • [8] Cooper, T. ( 2004). Inadequate Life? Evidence of Consumer Attitudes to Product Obsolescence, Journal of Consumer Policy. 27(4), 421–449.
  • [9] Maycroft, Neil. (2009). Consumption, planned obsolescence and waste, 1-38. Access: 08.06.2021.
  • [10] Erdil, P. A. and Taçgın, E. (2020). An Overview of the Planned Obsolescence Paradigm-Marketing Strategy: Evaluation via Multiple Criteria Decision Making Methods For The Sectors in Turkey. Journal of Emerging Economies And Policy, 6(1), 17-30.
  • [11] Kaya, N. A. (2020). Planlı Eskime, Tüketici, Tamir Eylemi Ve Tamir Topluluğu İlişkisi. Ege Mimarlık, 4 (108), 154-159.
  • [12] Gecit, B.B. (2020). Planned obsolescence: a keyword analysis. Journal of Management, Marketing and Logistics (JMML), 7(4), 227-233.
  • [13] Sielska, A. (2019). Planned Obsolescence: Gain Or Loss To The Consumer? Scıentıfıc Papers Of The Sılesıan Unıversıty Of Technology Organısatıon And Management Series, (134), 216-224.
  • [14] Packard, V. (1960). The Waste Makers. England: Longmans. 37-48.
  • [15] The Light Bulb Conspiracy. ABD: Cosima Dannoritzer, 2010.
  • [16] Bocock, R. (2009). Tüketim, Ankara: Dost Yayıncılık, 28.
  • [17] Odabaşı,Y. (2006). Tüketim Kültürü, Sistem Yayınları, İstanbul.
  • [18] IDSA (2021). “What is industrial design?”. Access: 05.09.2021, http://www.idsa.org/what-is-industrial-design
  • [19] Bayazıt, N. (2008). Tasarımı Anlamak, İstanbul: İdeal Kültür Yayıncılık,44.
  • [20] Bayazıt, N. (2011). Endüstri Tasarımı Temel Kavramları, İstanbul: İdeal Kültür Yayıncılık, 15.
  • [21] Cooper, R. ve Press, M. (1995). The Design Agenda A Guide To Successful Design Management, England: John Wiley & Sons, 118-152.
  • [22] Çerçi, M. & Tosun, N. Z. (2021). Planlı Eskitme Kavramı Bağlamında Tüketici Tutumları. Türkiye İletişim Araştırmaları Dergisi , 1(37) , 1-19.
  • [23] Ertan, B. (2019). An Analysıs Of Obsolescence And Technology. Unpublished Master Thesis. Bahcesehir University Institute of Social Sciences. İstanbul, 2-4.
Toplam 23 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular Mimarlık
Bölüm Endüstriyel Tasarım
Yazarlar

Merve Seyhan 0000-0002-4847-5246

H. Güçlü Yavuzcan 0000-0001-8560-7845

Yayımlanma Tarihi 30 Aralık 2022
Gönderilme Tarihi 1 Kasım 2022
Yayımlandığı Sayı Yıl 2022 Cilt: 10 Sayı: 4

Kaynak Göster

APA Seyhan, M., & Yavuzcan, H. G. (2022). The Effects of Planned Obsolescence Strategies on Dust Bagless Vacuum Cleaner Designs in the Local Market of Turkey. Gazi University Journal of Science Part B: Art Humanities Design and Planning, 10(4), 375-386.
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