Dissertation
BibTex RIS Cite

Political Consumerism: An Application on Turkish Consumers

Year 2020, Volume: 7 Issue: 2, 1481 - 1499, 24.07.2020
https://doi.org/10.17680/erciyesiletisim.706063

Abstract

Political consumerism, which is the act of making choices between producers and products based on a series of criteria such as social, political, and ethical, is the basic concept of this study. Starting from this point of view, the political consumerism behavior of the Turkish consumer constitutes the subject of this study. The main aim of the study in this direction is; to identify the political consumerism of the Turkish consumer and determine the factors that affect this. A questionnaire study has been conducted in 12 statistical regions in TR level 1 to test hypotheses generated within the framework of the research model. The analysis of the 672 questionnaires obtained by the questionnaire application has benefited from principal component analysis, regression analysis, and multinomial logistic regression analysis. SPSS and STATA programs have been used to perform these analyses. Considering the results obtained; It was determined that there is a positive relationship between political consumerism and income, education, non- traditional participation, institutional trust, generalized trust, postmaterialist values, and a negative relationship with the socialization variable. On the other hand, no statistically significant relationship has been ascertained between gender, age, political opinion, and corporate participation variables and political consumerism.

References

  • Baek, Y. M. (2010). To buy or not to buy: Who are political consumers? What do they think and how do they participate? Political Studies, 58(5), 1065-1086. doi:10.1111/j.1467-9248.2010.00832.x
  • Balıkçıoğlu, B., Koçak, A. ve Özer, A. (2007). Şiddet içermeyen bir eylem olarak dolaylı tüketici boykotlarının oluşum süreci ve Türkiye için değerlendirme. Ankara Üniversitesi Siyasal Bilgiler Fakültesi Dergisi, 3(62), 079-100. doi:10.1501/SBFder_0000002034
  • Berlin, D. (2011). Sustainable Consumers and the State: Exploring how citizens’ trust and distrust in ınstitutions spur political consumption. Journal of Environmental Policy & Planning, 13(3), 277-295. doi:10.1080/09640568.2011.603207
  • Büyüköztürk, Ş. (2002). Faktör analizi: Temel kavramlar ve ölçek geliştirmede kullanımı. Kuram ve Uygulamada Eğitim Yönetimi, 32(32), 470-483.
  • Chew, J. P. (2012). How now shall we consume: Widening conception of political consumption and analysis of the american buyer. Master’ thesis. Western Michigan University, Kalamazoo, Michigan, USA.
  • Christensen, T., Sigrid, D. ve Morten, M. R. (2007). Food safety and the reversed political consumer (ss. 1296-1302). The Nordic Consumer Policy Research Conference, sunulmuş bildiri, Helsinki, Finland.
  • Copeland, L. (2014a). Conceptualizing political consumerism: How citizenship norms differentiate boycotting from buycotting. Political Studies, 62(1), 172-186. doi:10.1111/1467-9248.12067
  • Copeland, L. (2014b). Value change and political action: Postmaterialism, political consumerism, and political participation. American Politics Research, 42(2), 257-282. doi:10.1177/1532673X13494235
  • Echegaray, F. (2015). Voting at the marketplace: Political consumerism in Latin America. Latin American Research Review, 50(2), 176-199. doi:10.1353/lar.2015.0032
  • Emamjomezadeh, S. J., Rahbarghazi, M., Mahmoodoghl, S., Rohani, H. ve Beygi, M. (2013). Investigating the relationship between social capital and political consumerism among Isfahan University students. Journal of Applied Sociology, 24(1), 37-53.
  • Fons, M. F. ve Fraile, M. (2013). Political consumerism and the decline of class politics in Western Europe. International Journal of Comparative Sociology, 54(5-6), 467-489. doi:10.1177/0020715213516476
  • Forno, F. ve Ceccarini, L. (2006). From the street to the shops: The rise of new forms of political actions in Italy. South European Society and Politics, 11(2), 197-222. doi:10.1080/13608740600645501
  • Gotlieb, M. R. ve Wells, C. (2012). From concerned shopper to dutiful citizen: Implications of ındividual and collective orientations toward political consumerism. The Annals of the American Academy of Political and Social Science, 644(1), 207-219. doi:10.1177/0002716212453265
  • Graziano, P. R. ve Forno, F. (2012). Political consumerism and new forms of political participation: The Gruppi di Acquisto Solidale in Italy. The Annals of the American Academy of Political and Social Science, 644(1), 121-133. doi:10.1177/0002716212454839
  • Inglehart, R. (1981). Post-materialism in an environment of insecurity. The American Political Science Review, 75(4), 880-900.
  • İlhan, F. (2007). Faktör analizi ve tarımsal araştırmalarda elde edilen verilere uygulanması üzerine bir çalışma. Yüksek lisans tezi). Selçuk Üniversitesi Sosyal Bilimler Entirüsü, Konya.
  • Jensen, H. R. (2005). What does political consumerism mean for marketers? (ss. 439-454). Political Consumerism: Its motivations, power, and conditions in the Nordic countries and elsewhere, sunulmuş bildiri, Oslo,Norway: TemaNord 2005:517. https://read.nordic-ilibrary.org/industry-and-services/political-consumerism-its-motivations-power-and-conditions-in-the-nordic-countries-and-elsewhere_tn2005-517#page5 adresinden erişildi.
  • Kalaycı, Ş. (2010). Faktör analizi. Ş. Kalaycı (Ed.), SPSS Uygulamalı Çok Değişkenli İstatistik Teknikleri içinde (ss. 321-331). Ankara: Asil Yayın.
  • Kimzan, H. S. ve Kaya, F. (2010). Tüketiciliğin gelişen gücü: Siyasal tüketicilik. Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi, 11(1), 277-296.
  • Küçüksille, E. (2010). Basit doğrusal regresyon. Ş. Kalaycı (Ed.), SPSS Uygulamalı Çok Değişkenli İstatistik Teknikleri içinde (ss. 199-204). Ankara: Asil Yayın.
  • Micheletti, M. (2003). Political virtue and shopping: Inviduals, consumerism, and collective action. New York, USA: Palgrave Macmillan.
  • Micheletti, M. ve Stolle, D. (2008). Fashioning social justice through political consumerism, capitalism, and the internet. Cultural Studies, 22(5), 749-769. doi:10.1080/09502380802246009
  • Neilson, L. A. ve Paxton, P. (2010). Social capital and political consumerism: A multilevel analysis. Social Problems, 57(1), 5-24.
  • Newman, B. J. ve Bartels, B. L. (2011). Politics at the checkout line: Explaining political consumerism in the United States. Political Research Quarterly, 64(4), 803-817.
  • Nonomura, R. (2017). Political consumerism and the participation gap: Are boycotting and ‘buycotting’ youth-based activities? Journal of Youth Studies, 20(2), 234-251. doi:10.1080/13676261.2016.1206861
  • Odabaşı, Y. (2008). Siyasallaşan tüketiciliğin demokratik denetim gücü. 3 Mart 2016 tarihinde http://yavuzodabasi.blogspot.com.tr adresinden erişildi.
  • Örmeci, O. (2016). Dünya değerler araştırması 2010-2014 Türkiye verileri analizi. Uluslararası Politika Akademisi. 2 Mart 2020 tarihinde http://politikaakademisi.org/2016/12/27/dunya-degerler-arastirmasi-2010-2014-turkiye-verileri-analizi/ adresinden erişildi.
  • Özdamar, K. (2013). Paket programlar ile istatistiksel veri analizi. Eskişehir: Nisan Kitabevi.
  • Redpath, J. (1881). Talks about Ireland. 1 Mart 2020 tarihinde https://archive.org/details/talksaboutirela00redpgoog/page/n11/mode/2up adresinden erişildi.
  • Shah, D. V., McLeod, D. M., Eunkyung, K., Lee, S. Y., Gotlieb, M. R., Ho, S. S. ve Breivik, H. (2007). Political consumerism: How communication and consumption orientations drive “Lifestyle Politics”. The Annals of the American Academy of Political and Social Science, 611, 217-235.
  • Stolle, D., Hooghe, M. ve Micheletti, M. (2003). Political consumerism: A new phenomenon of political participation-an exploratory study in Canada, Belgium and Sweden. Changes in Political Involvement. Disenchantment, Mobilisation and Election Turnout içinde . Paper prepared for the ECPR Joint Sessions, sunulmuş bildiri, Edinburg, Scotland.
  • Stolle, D., Hooghe, M. ve Micheletti, M. (2005). Politics in the supermarket: Political consumerism as a form of political participation. International Political Science Review, 26(3), 245-269. doi:10.1080/17448680903351834
  • Stolle, D. ve Micheletti, M. (2003). The Gender Gap Reversed: Political Consumerism as a Women-Friendly Form of Civic and Political Engagement-An Exploratory Study in Canada, Belgium and Sweden. Gender and Social Capital, sunulmuş bildiri, Manitoba, Canada: University of Manitoba. https://www.semanticscholar.org/paper/The-Gender-Gap-Reversed-%3A-Political-Consumerism-as-Stolle-Micheletti/fb54c90cc8945b02762fa3f6845175d4356b3f62 adresinden erişildi.
  • Stromsnes, K. (2009). Political consumerism: A substitute for or supplement to conventional political participation? Journal of Civil Society, 5(3), 303-314. doi:10.1080/17448680903351834
  • Theron, J. M. (2010). Political consumerism: Possibilities for international norm change. Master’ thesis. Stellenbosch University, South Africa.
  • Tobiasen, M. (2005). Political Consumerism in Denmark. Political Consumerism: Its Motivations, Power, and Conditions in the Nordic Countries and Elsewhere içinde (ss. 113-144). Oslo,Norway: TemaNord 2005:517. https://read.nordic-ilibrary.org/industry-and-services/political-consumerism-its-motivations-power-and-conditions-in-the-nordic-countries-and-elsewhere_tn2005-517#page5 adresinden erişildi.
  • TUİK. (2017). Halk oylaması seçmen profili. 4 Nisan 2017 tarihinde https://biruni.tuik.gov.tr/secimdagitimapp/halksecmen.zul? adresinden erişildi.
  • Youn, S. ve Kim, H. (2008). Antecedents of consumer attitudes toward cause-related marketing. Journal of Advertising Research, 48(1), 123-137. doi:10.2501/S0021849908080136

Siyasal Tüketicilik: Türk Tüketicileri Üzerinde Bir Uygulama

Year 2020, Volume: 7 Issue: 2, 1481 - 1499, 24.07.2020
https://doi.org/10.17680/erciyesiletisim.706063

Abstract

Sosyal, siyasal ve etik gibi bir dizi kıstaslara dayalı olarak üreticiler ve ürünler arasında tercih yapma eylemi olan siyasal tüketicilik bu çalışmanın temel kavramını oluşturmaktadır. Bu doğrultuda çalışmanın temel amacı; Türk tüketicisinin ne derecede siyasal tüketici olduğu ve buna etki eden faktörlerin neler olduğunu belirlemektir. Araştırma çerçevesinde oluşturulan hipotezleri test etmek amacıyla TR düzey 1’de yer alan 12 istatistik bölgesinde bir anket çalışması yürütülmüştür. Anket uygulaması ile elde edilen 672 adet anketin analizlerinde temel bileşenler analizinden ve regresyon analizinden faydalanılmıştır. Bu analizleri gerçekleştirebilmek için SPSS ve STATA programları kullanılmıştır. Elde edilen sonuçlara bakıldığında; siyasal tüketicilik ile gelir, eğitim, geleneksel olmayan katılım, kurumsal güven, genelleştirilmiş güven, postmateryalist değerler değişkenleri ile arasında pozitif yönlü bir ilişki, sosyalleşme değişkeni ile de negatif bir ilişki olduğu tespit edilmiştir. Diğer yandan cinsiyet, yaş, siyasi görüş ve kurumsal katılım değişkenleri ile siyasal tüketicilik arasında istatistikî olarak anlamlı bir ilişki tespit edilememiştir.

References

  • Baek, Y. M. (2010). To buy or not to buy: Who are political consumers? What do they think and how do they participate? Political Studies, 58(5), 1065-1086. doi:10.1111/j.1467-9248.2010.00832.x
  • Balıkçıoğlu, B., Koçak, A. ve Özer, A. (2007). Şiddet içermeyen bir eylem olarak dolaylı tüketici boykotlarının oluşum süreci ve Türkiye için değerlendirme. Ankara Üniversitesi Siyasal Bilgiler Fakültesi Dergisi, 3(62), 079-100. doi:10.1501/SBFder_0000002034
  • Berlin, D. (2011). Sustainable Consumers and the State: Exploring how citizens’ trust and distrust in ınstitutions spur political consumption. Journal of Environmental Policy & Planning, 13(3), 277-295. doi:10.1080/09640568.2011.603207
  • Büyüköztürk, Ş. (2002). Faktör analizi: Temel kavramlar ve ölçek geliştirmede kullanımı. Kuram ve Uygulamada Eğitim Yönetimi, 32(32), 470-483.
  • Chew, J. P. (2012). How now shall we consume: Widening conception of political consumption and analysis of the american buyer. Master’ thesis. Western Michigan University, Kalamazoo, Michigan, USA.
  • Christensen, T., Sigrid, D. ve Morten, M. R. (2007). Food safety and the reversed political consumer (ss. 1296-1302). The Nordic Consumer Policy Research Conference, sunulmuş bildiri, Helsinki, Finland.
  • Copeland, L. (2014a). Conceptualizing political consumerism: How citizenship norms differentiate boycotting from buycotting. Political Studies, 62(1), 172-186. doi:10.1111/1467-9248.12067
  • Copeland, L. (2014b). Value change and political action: Postmaterialism, political consumerism, and political participation. American Politics Research, 42(2), 257-282. doi:10.1177/1532673X13494235
  • Echegaray, F. (2015). Voting at the marketplace: Political consumerism in Latin America. Latin American Research Review, 50(2), 176-199. doi:10.1353/lar.2015.0032
  • Emamjomezadeh, S. J., Rahbarghazi, M., Mahmoodoghl, S., Rohani, H. ve Beygi, M. (2013). Investigating the relationship between social capital and political consumerism among Isfahan University students. Journal of Applied Sociology, 24(1), 37-53.
  • Fons, M. F. ve Fraile, M. (2013). Political consumerism and the decline of class politics in Western Europe. International Journal of Comparative Sociology, 54(5-6), 467-489. doi:10.1177/0020715213516476
  • Forno, F. ve Ceccarini, L. (2006). From the street to the shops: The rise of new forms of political actions in Italy. South European Society and Politics, 11(2), 197-222. doi:10.1080/13608740600645501
  • Gotlieb, M. R. ve Wells, C. (2012). From concerned shopper to dutiful citizen: Implications of ındividual and collective orientations toward political consumerism. The Annals of the American Academy of Political and Social Science, 644(1), 207-219. doi:10.1177/0002716212453265
  • Graziano, P. R. ve Forno, F. (2012). Political consumerism and new forms of political participation: The Gruppi di Acquisto Solidale in Italy. The Annals of the American Academy of Political and Social Science, 644(1), 121-133. doi:10.1177/0002716212454839
  • Inglehart, R. (1981). Post-materialism in an environment of insecurity. The American Political Science Review, 75(4), 880-900.
  • İlhan, F. (2007). Faktör analizi ve tarımsal araştırmalarda elde edilen verilere uygulanması üzerine bir çalışma. Yüksek lisans tezi). Selçuk Üniversitesi Sosyal Bilimler Entirüsü, Konya.
  • Jensen, H. R. (2005). What does political consumerism mean for marketers? (ss. 439-454). Political Consumerism: Its motivations, power, and conditions in the Nordic countries and elsewhere, sunulmuş bildiri, Oslo,Norway: TemaNord 2005:517. https://read.nordic-ilibrary.org/industry-and-services/political-consumerism-its-motivations-power-and-conditions-in-the-nordic-countries-and-elsewhere_tn2005-517#page5 adresinden erişildi.
  • Kalaycı, Ş. (2010). Faktör analizi. Ş. Kalaycı (Ed.), SPSS Uygulamalı Çok Değişkenli İstatistik Teknikleri içinde (ss. 321-331). Ankara: Asil Yayın.
  • Kimzan, H. S. ve Kaya, F. (2010). Tüketiciliğin gelişen gücü: Siyasal tüketicilik. Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi, 11(1), 277-296.
  • Küçüksille, E. (2010). Basit doğrusal regresyon. Ş. Kalaycı (Ed.), SPSS Uygulamalı Çok Değişkenli İstatistik Teknikleri içinde (ss. 199-204). Ankara: Asil Yayın.
  • Micheletti, M. (2003). Political virtue and shopping: Inviduals, consumerism, and collective action. New York, USA: Palgrave Macmillan.
  • Micheletti, M. ve Stolle, D. (2008). Fashioning social justice through political consumerism, capitalism, and the internet. Cultural Studies, 22(5), 749-769. doi:10.1080/09502380802246009
  • Neilson, L. A. ve Paxton, P. (2010). Social capital and political consumerism: A multilevel analysis. Social Problems, 57(1), 5-24.
  • Newman, B. J. ve Bartels, B. L. (2011). Politics at the checkout line: Explaining political consumerism in the United States. Political Research Quarterly, 64(4), 803-817.
  • Nonomura, R. (2017). Political consumerism and the participation gap: Are boycotting and ‘buycotting’ youth-based activities? Journal of Youth Studies, 20(2), 234-251. doi:10.1080/13676261.2016.1206861
  • Odabaşı, Y. (2008). Siyasallaşan tüketiciliğin demokratik denetim gücü. 3 Mart 2016 tarihinde http://yavuzodabasi.blogspot.com.tr adresinden erişildi.
  • Örmeci, O. (2016). Dünya değerler araştırması 2010-2014 Türkiye verileri analizi. Uluslararası Politika Akademisi. 2 Mart 2020 tarihinde http://politikaakademisi.org/2016/12/27/dunya-degerler-arastirmasi-2010-2014-turkiye-verileri-analizi/ adresinden erişildi.
  • Özdamar, K. (2013). Paket programlar ile istatistiksel veri analizi. Eskişehir: Nisan Kitabevi.
  • Redpath, J. (1881). Talks about Ireland. 1 Mart 2020 tarihinde https://archive.org/details/talksaboutirela00redpgoog/page/n11/mode/2up adresinden erişildi.
  • Shah, D. V., McLeod, D. M., Eunkyung, K., Lee, S. Y., Gotlieb, M. R., Ho, S. S. ve Breivik, H. (2007). Political consumerism: How communication and consumption orientations drive “Lifestyle Politics”. The Annals of the American Academy of Political and Social Science, 611, 217-235.
  • Stolle, D., Hooghe, M. ve Micheletti, M. (2003). Political consumerism: A new phenomenon of political participation-an exploratory study in Canada, Belgium and Sweden. Changes in Political Involvement. Disenchantment, Mobilisation and Election Turnout içinde . Paper prepared for the ECPR Joint Sessions, sunulmuş bildiri, Edinburg, Scotland.
  • Stolle, D., Hooghe, M. ve Micheletti, M. (2005). Politics in the supermarket: Political consumerism as a form of political participation. International Political Science Review, 26(3), 245-269. doi:10.1080/17448680903351834
  • Stolle, D. ve Micheletti, M. (2003). The Gender Gap Reversed: Political Consumerism as a Women-Friendly Form of Civic and Political Engagement-An Exploratory Study in Canada, Belgium and Sweden. Gender and Social Capital, sunulmuş bildiri, Manitoba, Canada: University of Manitoba. https://www.semanticscholar.org/paper/The-Gender-Gap-Reversed-%3A-Political-Consumerism-as-Stolle-Micheletti/fb54c90cc8945b02762fa3f6845175d4356b3f62 adresinden erişildi.
  • Stromsnes, K. (2009). Political consumerism: A substitute for or supplement to conventional political participation? Journal of Civil Society, 5(3), 303-314. doi:10.1080/17448680903351834
  • Theron, J. M. (2010). Political consumerism: Possibilities for international norm change. Master’ thesis. Stellenbosch University, South Africa.
  • Tobiasen, M. (2005). Political Consumerism in Denmark. Political Consumerism: Its Motivations, Power, and Conditions in the Nordic Countries and Elsewhere içinde (ss. 113-144). Oslo,Norway: TemaNord 2005:517. https://read.nordic-ilibrary.org/industry-and-services/political-consumerism-its-motivations-power-and-conditions-in-the-nordic-countries-and-elsewhere_tn2005-517#page5 adresinden erişildi.
  • TUİK. (2017). Halk oylaması seçmen profili. 4 Nisan 2017 tarihinde https://biruni.tuik.gov.tr/secimdagitimapp/halksecmen.zul? adresinden erişildi.
  • Youn, S. ve Kim, H. (2008). Antecedents of consumer attitudes toward cause-related marketing. Journal of Advertising Research, 48(1), 123-137. doi:10.2501/S0021849908080136
There are 38 citations in total.

Details

Primary Language Turkish
Subjects Communication and Media Studies
Journal Section Thesis Abstracts
Authors

Mehmet Cançelik 0000-0001-8158-4455

Fazıl Kırkbir This is me 0000-0002-8538-1353

Publication Date July 24, 2020
Submission Date March 18, 2020
Published in Issue Year 2020 Volume: 7 Issue: 2

Cite

APA Cançelik, M., & Kırkbir, F. (2020). Siyasal Tüketicilik: Türk Tüketicileri Üzerinde Bir Uygulama. Erciyes İletişim Dergisi, 7(2), 1481-1499. https://doi.org/10.17680/erciyesiletisim.706063